SUMMARY
Digital Marketing & Creative Strategist leveraging extensive marketing, creative and technical skills to develop digital marketing campaigns with clear goals to establish distinct competitive advantages. Implements creative marketing direction with clarity and confidence by employing business intelligence, historical data, and social analytics. Develops standards and procedures that improve efficiency and ensure quality. Rapidly adopts new skills with real-world application to take advantage of emerging trends in digital marketing, social media and popular culture.
Marketing & Creative
- Over 11 years leading creative and marketing direction in B2B and B2C industries with high-profile clients in manufacturing and publishing industries, including New York Times and USA Today bestselling authors and publishing houses.
- Versatile experience in graphic and web design, e-commerce, illustration, multimedia, content authoring, writing, brand development and data visualization.
Management
- Managed teams of up to 6 direct and 15 indirect creative and production employees, remote and freelance staff. Mentoring and inspiring creative potential and technical skills.
Technical
- Google Ads and Google Analytics Certified.
- Familiarity with various digital marketing tools and tracking applications including Wordstream, SEMRush, and CallRail.
- Adobe Creative Cloud: Photoshop (Adobe Certified Expert), Illustrator, InDesign, Dreamweaver, Premiere Pro, AfterEffects.
- Web technologies: Front-end, UX/UI design, HTML5, CSS, WordPress.
- Microsoft Office: advanced Word, advanced Excel.